Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Identify growth objectives
   • Identify measurable indicators for assessing business success
   • Evaluate current scale and success of business against identified indicators
   • Review current business objectives and identify key areas of focus for business growth
2. Evaluate mechanisms for causing growth
   • Identify and evaluate the suitability of opportunities for growth
   • Research funding options, where applicable, to support business growth and assess suitability in line with existing business objectives
   • Analyse the business’ capacity for growth including legal and compliance obligations/implications and likely disruption to existing business
   • Select appropriate opportunities for business growth, considering funding required, likelihood and extent of impact, and any associated risks and challenges
3. Develop a strategy for growth
   • Research and model selected opportunities to determine potential return on investment
   • Consider roles of existing business employees/personnel and identify any necessary adjustments to the function, structure, or quantity of roles required
   • Develop, produce, and deliver a business case for growth in a suitable format for relevant parties
   • Integrate, where applicable, growth strategy into business, operational, marketing strategic, financial and production plans where relevant